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Scientific Coordination

Alisa Remizova

Administrative Coordination

Janina Götsche

Introduction to Conjoint Survey Experiments

About
Location:
Online via Zoom
 
General Topics:
Course Level:
Format:
Software used:
Duration:
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Fees:
Students: 220 €
Academics: 330 €
Commercial: 660 €
 
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Lecturer(s): Franziska Quoß, Lukas Rudolph

About the lecturer - Franziska Quoß

About the lecturer - Lukas Rudolph

Course description

This course offers a short introduction to conjoint survey experiments, priming participants to conduct their own conjoint survey-experimental research, with a focus on design and implementation.
 
Survey experiments have become central in the social science methods toolbox, promising the dual benefit of an experimental design (for causal inference) on population-representative samples (for external validity). In addition, conjoint survey experiments promise a causal understanding of the complex, multidimensional choices that citizens and politicians regularly face in political decision-making - like voting for parties or deciding between policy alternatives. This course provides a short introduction to this survey experimental method, outlining the basic logic, summarizing current topical debates on promises and pitfalls, and giving hands-on advice on design and implementation. We expect and encourage you to bring your own conceptual ideas for a survey-experimental research question that you want to develop further during the course.
 
Organizational Structure of the Course
We alternate between introductory lectures, discussion sessions and group work. Discussion focuses on the practical set-up of conjoints (see detailed description in the day-to-day schedule of the syllabus), also allowing you to raise aspects of your own research projects and discuss with others who plan similar designs.


Target group

You will find the course useful if you are interested in designing and implementing a conjoint experiment.


Learning objectives

By the end of the course, you will understand the basics of conjoint experimental design and implementation.
  • Design: know how to set up and evaluate a conjoint survey-experimental research project, including ethical implications, preregistration, and power analysis.
  • Implementation: comprehend the dos and don'ts of conjoint implementation in applied practice.


  • Prerequisites

  • This course is most helpful for researchers at earlier stages of a survey experimental project; ideally, you already have a research question in mind and can use the workshop course to delve into the specifics.
  • Most importantly, we expect you to have read the literature listed under required before course days. Optional literature is listed under suggested readings.
  •  
    Software and Hardware Requirements
    None.


    Schedule

    Recommended readings