´╗┐´╗┐ GESIS Training Courses

Scientific Coordination

Sebastian E. Wenz
Tel: +49 221 47694-159

Administrative Coordination

Angelika Ruf
Tel: +49 221 47694-162

Course 8: Design and Implementation of Web Surveys

Online via Zoom
General Topics:
Course Level:
Software used:
5 days
Students: 500 €
Academics: 750 €
Commercial: 1500 €
Additional links
Lecturer(s): Prof. Dr. Christopher Antoun, Prof. Dr. Frederick G. Conrad, Prof. Dr. Florian Keusch

About the lecturer - Prof. Dr. Christopher Antoun

About the lecturer - Prof. Dr. Frederick G. Conrad

About the lecturer - Prof. Dr. Florian Keusch

Course description

This online course introduces students to the design and implementation of online survey data collection instruments. The course is both hands-on and conceptual. It begins by discussing what is unique about web surveys and when their use is most appropriate, followed by an introduction to survey errors that can affect the quality of web survey data. Small groups of students will each develop a research problem and a questionnaire to address their problem, designed for online administration. They will pretest the question wording, program the questionnaire using a web survey development platform (no programming experience is required), and assess users' (respondents') experience while interacting with the web-based instrument. Students will also develop basic plans for data collection. Finally, each group will present its problem, online questionnaire, evaluation, and plans to the rest of the class.

Target group

Participants who will find the course useful:
  • Anyone (whether in government, business, academia, or non-profit organizations) who wants to collect survey data online can benefit from this course.
  • This includes people who are new to web surveys but also people who have used web surveys in the past but feel that they need to improve the design of their surveys.

  • Learning objectives

    By the end of the course participants will:
  • understand what should go into creating a web-based questionnaire;
  • be able to weigh the pros and cons of different web questionnaire features;
  • have implemented a functioning web survey instrument;
  • be able to evaluate survey questions and their usability in an online questionnaire.
    Organizational Structure of the Course
    Each day will consist of about 4 hours of lecture and discussion via Zoom on various aspects of Web survey design, and 2 hours of lab including demonstrations and hands-on experience, implementing group projects in a web survey development platform (Qualtrics or LimeSurvey). The instructors will be available for individual and group consultations on participants' projects and provide support in designing and implementing a web survey during the course.


  • Some familiarity with survey research.
  • Plans to use a web survey in a project is helpful but certainly not essential.
    Software and Hardware Requirements
    Participants will develop a web survey instrument using a web survey platform. Each group can decide to use either the Qualtrics or LimeSurvey platform. Students need their own laptops to participate using Zoom and to use one of the aforementioned platforms.