´╗┐´╗┐ GESIS Training Courses
user_jsdisabled
Search

Scientific Coordination

Dr.
Sebastian E. Wenz
Tel: +49 221 47694-159

Administrative Coordination

Angelika Ruf
Tel: +49 221 47694-162

Short Course C: Pretesting Survey Questions

Lecturer(s):
Dr. Cornelia Neuert, Dr. Timo Lenzner

Date: 28.07 - 30.07.2021 ics-file

Location: Online via Zoom / Time: 09:00-12:00 & 13:00-14:00 (CEST)

About the lecturer - Dr. Cornelia Neuert

About the lecturer - Dr. Timo Lenzner

Course description

[This is a 12 hour class.]
The course covers the basic elements of evaluating questionnaires and highlights the general importance of carrying out (cognitive) pretests before fielding a questionnaire. This is achieved through both lectures and group exercises. In the lectures, we introduce three pretesting approaches, namely questionnaire appraisal systems, cognitive interviewing and web probing. The exercises aim at familiarizing participants with these pretesting methods. We focus on the sorts of information gathered by each method and how the information can be used to reduce measurement error. In this context, we will also discuss the pros and cons of the different pretesting methods and mixed-method approaches. Besides a more general introduction of the pretesting approaches, participants will receive practical advice on how to conduct (cognitive) pretesting projects and how to decide which pretesting methods should be selected in a given research situation.


Keywords



Target group

Participants will find the course useful if:
  • They develop their own questionnaires for own data collection
  • They work in a survey organization and work on questionnaire design and evaluation
  • They use survey data and wish to understand the importance of pretesting to reduce measurement error


  • Learning objectives

    By the end of the course participants will:
  • Be familiar with current (cognitive) pretesting methods
  • Know the pros and cons of the different approaches to test survey questions
  • Be able to make an informed decision about when to use which pretesting method and the ways in which several methods can be combined within a pretesting project
  • Be able to evaluate survey questions using the selected methods
  •  
    Organizational Structure of the Course:
    This is a three-day course with a total amount of 12 hours of virtual class time. The course structure includes 3 hours of in-class teaching in the morning with a mix of teaching, and exercises and Q&A sessions. Exercises will be divided in group and individual exercises.
    During the group exercises, lecturers will be available to support in the breakout rooms.
    After the lunch break, we will discuss the exercises and be available for group and individual consultations (Q&A session).


    Prerequisites

  • Basic knowledge in questionnaire design; however, some practical experience in conducting surveys will be beneficial.
  • There are no statistical prerequisites
  •  
    Software and Hardware Requirements:
    Participants need laptop/desktop computer that enables them to access the internet.