Course 4: “Introduction to Web Surveys”
Datum: 08.08 - 12.08.2016 ics-Datei
The course deals with the challenge of using the World Wide Web for survey data collection. Web surveys are technically easy to implement; however, the understanding of underlying methodological principles is crucial for successful application in practice. Throughout the course, participants will learn the basics of these principles for all stages of the web survey process: pre-fielding (choosing the mode, sampling design, questionnaire preparation and testing, managerial aspects), fielding (nonresponse reduction, measurement, monitoring), and post-fielding (editing, archiving). Throughout the course, we will give a special emphasis to error sources that can compromise the quality of web survey data. Participants will also be introduced to a software tool for implementing web surveys. They are encouraged to bring own web survey projects to the class.
The course will offer participants general basic knowledge needed for implementation of high-quality web surveys. It may also serve as an optional introduction to the course "Websurvey Instrument Design", which will provide more comprehensive knowledge on appropriate web questionnaire design and its influence on measurement errors.
Here you can find the full syllabus of the course with complete information on the topics, literature, and day-to-day schedule.
web surveys, survey data quality, survey data collection